Most brand briefs hide a strategic risk
Most brand briefs
hide a strategic risk
My job isn't to blindly execute. It's to ensure your identity aligns with market reality, not just personal taste.
Brand Design
Case Studies
Case
studies
A founder wanted a military-themed brand for a domestic dog training business. I redirected him toward something his actual buyers would want, and built the original idea into a second brand to launch years later.
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A fintech infrastructure API in a category full of “powerful” and “fast.” I built it to be boring because the emotional outcome of the product is peace of mind.
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Case
Studies
Case
studies
A founder wanted a military-themed brand for a domestic dog training business. I redirected him toward something his actual buyers would want, and built the original idea into a second brand to launch years later.
- Read More
Case
studies
A fintech infrastructure API in a category full of “powerful” and “fast.” I built it to be boring because the emotional outcome of the product is peace of mind.
- Read More
"I came to João looking for a logo and a name. And his approach was much more strategic and comprehensive than I could have ever expected."
Cãomaradagem and DogOps, CEO
Ricardo Portugal
About
Kontu
I’m a brand designer based in Lisbon, working with founder-led businesses internationally. I studied marketing and advertising, then spent eight years designing across nearly every format, websites, print, editorial, packaging, and social. Branding is where it converged: the one place visual culture, technical craft, marketing thinking, and a critical eye have to work at once. It’s where I’m strongest, and what this practice is built around. Every engagement is scoped to the situation, sometimes a focused sprint, sometimes a full brand system, and produces something coherent enough to operate from, not a logo and a style guide